About The Author

David Lund is a marketing and innovation executive with over 25 years’ experience growing sales and profits by leveraging market insights, identifying growth opportunities, developing and launching new products and volume building programs.  David helps businesses to differentiate themselves from competitors by unlocking consumer insights, market trends and performance data to identify new marketplace opportunities.

David is president of the GrowthSpring Group—a strategic growth and marketing innovation firm that helps clients accelerate sales and profit growth by identifying and leveraging new business insights, opportunities, winning strategies and plans.

As a marketing leader with with both consumer products and retail experience, David has used his leadership and creativity to build develop industry best practices, launch innovative new products and breakthrough marketing programs that build sales, profits and market share.  He has worked directly with over 50 retailer headquarters to develop new strategies and build business. 

During his time working for consumer products companies such as Chiquita, Heinz and Pure Fishing, David developed significant expertise at developing high impact shopper marketing initiatives that win the shopper purchase decision.  His skill at developing and executing integrated B2C and C2B multichannel initiatives across both digital and brick and mortar retailing has consistently delivered double-digit growth for consumer brand teams and their retail partners.

Outside of business, David is an active volunteer with the Boy Scouts of America and serves on the Executive Board for the Indian Waters Boy Scout Council in Columbia, SC and the Boy Scout National Fishing Committee. 

David holds a Bachelor of Science in Management from Purdue University and earned his MBA at the University of Virginia’s Darden School of Business Administration. 


Contact:
David@GrowthSpringGroup.com