New Product Review of Planters NUT•rition Bars

Product:  Planters NUT•rition Bars

Manufacturer:  Kraft Foods

Variety tested:  Antioxidant Bars

Varieties available:  Antioxidant, Bone Health, Energy and Heart Healthy

Innovation:  Planters brings its NUT-rition to energy bars.

Thoughts:  How do you create a new and different energy bar in an already overcrowded category?  Planters brings its brand, good tasting nuts and NUT-rition in 3 new bars. While the “Energy” variety is standard fare, the Antioxidant, Bone Health and Heart Healthy are more differentiated—and a good extension of their NUT-rition nut mixes. Antioxidants come from almonds, blueberries and dark chocolate.  Bone Health delivers calcium and magnesium.  They taste much better than some other nutrition focused bars.  A good addition to a busy category.

Rating: (out of a possible 5 Sprouts)

Innovation Concept:            ÎÎÎ

Performance:                       ÎÎÎΠ

Sprouts Key:Innovation Concept:

Nothing really new =                       Î

Fresh approach (idea or tech) =   ÎÎÎ

Breakthrough idea =                           ÎÎÎÎÎ

Performance:

Awful =                                                      Î

Average =                                ÎÎÎ

Outstanding =                                       ÎÎÎÎÎ